At Parkside, we understand the needs of the tobacco packaging market. We combine flexographic printing with lamination, laser and intelligent technologies to deliver advanced packaging expertise.

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why parkside

Headquartered in Normanton, West Yorkshire our Advanced Packaging EXpert (APEX) Innovation team delivers the latest thinking in contemporary packaging solutions backed by market leading innovation, operations, supply chain and customer service teams.

In 2015 we invested in a contemporary New Product Development facility in Normanton alongside a brand new, fully equipped laboratory to support our customers’ innovation processes. From packaging concept to sample in less than 8 hours, Parkside can uniquely demonstrate its skills and capabilities in a matter of hours at this brand new facility.


Parkside Insight:


we think differently

We understand that speed to market in today’s fast paced commercial world is crucial, so the service we offer is built on our flexible approach to business and the solid supply-chain relationships we have established.

Combining this with our technologies’ inherent advantages and the empowerment of our employees to respond efficiently, allows us to offer shorter lead-times ensuring your product is on shelf on time, every time.

Through our dedicated customer & APEX innovation teams we manage projects from concept to consumer, delivering fresh thinking innovation and development with speed to market front of mind.

We have in house reprographics to support your design process and prototyping and sampling facilities to ensure your speed to market, backed by an expert marketing team to deliver the latest thinking in consumer and retail trends.

Parkside provides a range of services and solutions to deliver advanced packaging expertise:

At Parkside we understand the needs of brands and retailers across the fast moving consumer goods markets. In the tobacco industry, we are focused on understanding our customers’ needs and delivering leading edge packaging innovation that delights your consumers.

  • We aim to be the first and last point of contact for our customers
  • We use common sense backed by efficient systems and processes
  • We recognise that speed to market is key to our customers’ competitiveness




At Parkside, we insist on the highest standards of all of our supply partners and ourselves in order that you can buy from us with confidence. With an average OTIF of 98% in recent years, Parkside is committed to excellence in customer service and supply.

We understand the need for fast response in today’s competitive packaging and retail world and therefore we run a three-shift system, 24hrs on a minimum of a 5-day week.


  • Robust quality systems
  • Strong document control
  • Legal and ethical supply standards
  • Continuous improvement mentality – we are audited and measured by a number of our customers and external auditing bodies which drives our performance
  • We ensure we abide by all relevant local, national and industry legislation
  • We guarantee regulatory compliance of all the products Parkside supplies



With a team of 7 customer service representatives in Normanton and Kuala Lumpur, Parkside is investing in the latest thinking in great customer service. We understand having the right product on stock, with right first time delivery, is critical to our customers’ competitiveness and efficiency. We act as a team to ensure we deliver a great customer experience every time you call or contact us.

If you have questions about shipments, quality, prices or need technical support, we’re here to support you.

To contact the Parkside Customer Service Team, please call us on Tel: +44 (0) 1924 898074 or Email: info@parksideflex.com



Led by NPD Director, Phil O-Driscoll, the APEX Innovation Team at Parkside is an experienced, innovation-driven, team of packaging experts that deliver speed to market and added value for our customers.

Working with brands, retailers and other packaging company development teams, on a global basis, the APEX team has expertise across a range of flexible and rigid packaging solutions. From flexographic printing and lamination to laser technology and compostable solutions, the APEX team understands that strong project management brings products to market quickly and effectively, at the right time and cost.

Having on-site state of the art laboratory facilities, as well as utilising strong stage gate management processes to ensure regular product commercialisation success, the APEX team are partners to our customers delivering valuable knowledge and expertise.





In order to achieve the exacting quality standards our customers expect from us, we have developed and implemented a total supply-chain management system to ensure every step of our production process meets your requirements.

Through continuous investment in our flexographic capabilities and the latest colour management technology, we ensure we are at the cutting edge of print technology. By working closely with our key supply chain partners, including onsite reprographic and ink development partners, we deliver consistent high quality graphics to meet your expectations.



New state of the art laboratory facilities at Parkside, Normanton were installed in 2015 to benefit Parkside customer service and APEX innovation strategy. The new labs provide:

  • Quick idea generation
  • Ability to create functional prototypes
  • Digitally printed mocks ups with the option of personalised samples
  • Testing and evaluation of competitive and development products
  • Testing and evaluation of new substrates, additives, inks and adhesives
  • Increased efficiency of sample making


A long-term investment strategy is planned for the lab which currently includes:

  • FTIR (Fourier transform infra- red spectroscopy) Ability to scan substrates to determine polymer type
  • RK Multi coater – For coating samples with adhesive and ink
  • LEF20 – A Flatbed digital printer
  • COF Tester – Measures the slip characteristics of packaging
  • Tensile strength tester – For measuring the bond strength of laminates
  • Micrometer– Tests thickness of substrates
  • Gloss meter – Measures gloss and haze of film substrates
  • Blocking tester – Tests the block resistance of inks and coatings
  • Moisture Analyser – To test the level of moisture in paper packaging and the solid contents of inks and adhesives
  • Fume cupboard and soxhlet – To breakdown multi layer laminates into individual layers for analysis
  • Cold roll desktop laminator – To make small quantities of hand produced laminates for packaging samples and testing




Further evidence of our commitment to advanced packaging innovation, Parkside opened its new contemporary creative suite in 2015. Designed to complement the new investment in laboratory facilities, this unique space has been created to host joint development project workshops with customers and packaging partners alike.

Sitting along side the laboratory at Normanton, the new Creative suite is designed to facilitate workshops, seminars and meetings in a contemporary environment that allows creativity to flourish.

With APEX technical experts, samples, technology and information all to hand, the Parkside Creative Suite adds insights and inspiration to our customers’ and partners’ new product development processes.



It is the policy of Parkside to give the greatest importance to the health, safety and welfare of its employees. Health and safety is a responsibility of management and our employees alike. Everyone is therefore expected to contribute to making Parkside a safe place to work. 

It is also understood that Parkside is an important part of the tobacco packaging supply chain and it is essential that standards of hygiene at Parkside ensure the manufacture of legal products, appropriate for a supplier to the tobacco & other industries and should eliminate any consequential problems for our customers. We therefore strictly adhere to the requirements of the BRC/IOP Global Standard.




Parkside has offices around the world including the UK, Singapore and Kuala Lumpur, Malaysia.

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To understand how Parkside can meet your
packaging needs, please get in touch:


Parkside was established in 2005 as a leading edge flexographic printer for the UK packaging market. Having specialised in tobacco pack printing, Parkside has grown into a multi-faceted corporation with global supply chain competency.  With offices in Malaysia, supporting the Asian tobacco and speciality packaging markets, as well as leading in food and drink and non-food packaging applications, Parkside has gone from strength to strength in recent years.  Now led by Managing Director, Nick Smith, formerly of Sun Chemical, Parkside leads in creative design and international supply of contemporary packaging solutions.

Parkside invests in specialist high end lamination capability in the U.K. to develop its flexible packaging market offer.

Parkside opens new facilities in Kuala Lumpur, Malaysia to support the Asia Pacific tobacco market.

Parkside invests in specialist laser technology to create unique flexible easy open and reclose packaging solutions for the food industry. Nick Smith also joins Parkside as Managing Director, taking over from the previous Managing Director, Lawrence Dall, who we sadly lost too soon.

2015 saw the investment in a new digital press in Normanton, a new Product Development Suite and Laboratory facility at Parkside to support customers and moves the company to a true speciality packaging positioning.

vision, mission & values

icon-vision our vision

We are Parkside: We are advanced packaging experts globally partnering brands, retailers and converters to profitably deliver value added technology solutions.


icon-mission our mission

  • Focussing on a Health and Safety mindset
  • Through our I.C.E strategy: Inspiring, Creativity and Exciting our customers
  • Competency led approach – We combine our technologies and skills to deliver value added technology (Flexo, lamination, laser and smart packaging)
  • Licensing Intellectual Property from leading partners
  • Our E3 Initiative: Enabling, Empowering & Engaging our employees and key stakeholders

icon-values our values


We are a responsible organisation that strives to provide a safe working environment . We expect our employees to be accountable and take ownership of their personal safety and for those around them. We have a zero tolerance culture across our business with respect to accidents and expect visitors to our sites to adhere to our safety culture. Our primary concern is that our employees return home safely every day.


Our success is a result of how well we work together. We share knowledge and best practice and we can be relied on to support each other. We understand diversity, learn from each other and keep our promises. We are also an extension of our customers’ product development teams and partner with them to deliver success.


We aim to be the first and last point of contact for our customers and colleagues and take ownership to ensure we remain focused on delivery. We use common sense backed by efficient systems and processes and we recognise that speed to market is key to our customers’ competitiveness.


We are a caring organisation that values all of our relationships with our key stakeholders – our employees, customers, suppliers, communities and industry. We take time to listen and invest our energy in our customers’ problems. We care about what we do and the people we work with.


We are innovative: brave ideas and clever thinking drive our business by continually improving our products, services and processes. We challenge and constantly look for new ways to innovate, grow and deliver advanced packaging solutions for our customers.


Business excellence is the key to our competitiveness. By driving excellence in everything we do, we earn customer loyalty and profitable business growth. Our focus on consistent, high quality through our continuous improvement philosophy enables our standards to drive ever higher.



With over 170 employees in the UK & Asia, the leadership team of Parkside has been selected to deliver excellence in packaging design, production and supply:

Nick Smith, Managing Director

Nick joined Parkside in 2014 and serves on the Board of both the UK and Asia businesses. He was brought in to lead the experienced management team to deliver an innovation-led growth strategy. The ‘Advanced Packaging Expertise’ (APEX) strategy has redefined the company’s approach to clients, is intended to ‘excite and inspire brands and retailers’ and establishes Parkside as a true technology integrator.


 Prior to joining Parkside, Nick was MD and Board Director of Sun Chemical UK-Nordic Business unit, where he was employed in numerous roles across a variety of functions and geographies from 1999.  He has a degree in Economics from Loughborough University and was awarded an MBA from Cranfield University School of Management in 2007

Rose Grace, HR Director

An MCIPD qualified Human Resources professional with more than fifteen years’ experience in a broad range of HR fields, Rose joined Parkside in May 2007…

Vicki Rayment, Finance Director

Vicki is an experienced senior financial manager who has worked with major blue chip clients for more than 20 years.



She joined Parkside in 2015 from Simon Jersey where she held the position of financial director and prior to that, she spent 12 years with printing group Bezier in a variety of financial roles.

As financial director at Parkside, Vicki is a key member of the team responsible for ensuring Parkside continues to grow in its core markets in Europe and Asia. Combining her financial skills and knowledge of the manufacturing sector, Vicki is focused on delivering excellence to Parkside customers in line with the company’s mission and values, whilst meeting its commercial objectives.

Phil O’Driscoll, Head of Innovation & NPD

With over 15 years’ experience in the food industry, packaging and innovation, Phil understands the need for strong insight and a focus on the end user when creating innovative concepts, and collaboration to develop through to final implementation. 


Phil has recently joined Parkside as Head of Innovation & NPD and is responsible for the delivery of all new product development initiatives. With a keen understanding of the retail environment, Phil brings strong knowledge of target markets with a focus on brand, customer and consumer value. Phil and his team ensure that Parkside is at the leading edge of product and technology innovation.

Paula Birch, Sales Director

Paula joined Parkside in 1997 as a Credit Controller. Following a business restructure, she quickly moved into her first sales role as an Account Executive and her career has subsequently progressed through roles including Customer Service Manager, Tobacco Account Manager, Sales and Marketing Manager – Tobacco, Head of Sales and more recently she was promoted to Parkside’s Sales Director.


Paula now assumes responsibility for the management and leadership of the external sales team in the U.K, and global tobacco business sales, Paula also handles Parkside’s marketing activity.

Alex Henderson, Operations Director

Alex is an experienced General Manager of operations who has worked in the print industry for 30 years. He is experienced in leading teams, developing strategies and implementing positive change to drive improvements in all key result areas. Alex was previously employed by Trinity Mirror Printing, News International Newspapers and Smurfit Newspress.

John Taylor, Asia General Manager

John has over 30-years of leadership experience with more than two decades working internationally in South Africa, China, Thailand and Malaysia in General Management and Regional Business Development roles.


Much of John’s career has been with organizations, continually evolving their corporate vision, strategies, and goals to meet commercial objectives and focusing on international growth.

John studied as a Ceramist at Staffordshire University and completed the Management Advancement Program with Wits University Business School in South Africa as well as Executive Management Programs with Johnson Matthey and ThyssenKrupp in Germany with the Berlin Institute of Management. He joined Parkside in 2015 and is based in Malaysia.



Parkside hold the following accreditations:

  • BRC Certification
  • ISO9001 Certification
  • ISO 14001 Certification
  • OHSAS 18001 Certification

We are also proud sponsors of The European Flexographic Industry Association and winners at both the prestigious EFIA Print Awards 2015 and The Stationers’ Company Award for Innovation 2015.

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